{"id":144164,"date":"2017-03-01T18:23:03","date_gmt":"2017-03-01T21:23:03","guid":{"rendered":"http:\/\/fattomultticlique.com.br\/site\/?post_type=dt_portfolio&#038;p=144164"},"modified":"2019-08-30T12:12:54","modified_gmt":"2019-08-30T15:12:54","slug":"corrente-do-sorriso","status":"publish","type":"dt_portfolio","link":"https:\/\/ideiaideal.com.br\/site\/trabalhos\/corrente-do-sorriso\/","title":{"rendered":"Live Marketing"},"content":{"rendered":"<p>Aprendemos com a nossa experi\u00eancia em comunica\u00e7\u00e3o que atingir o cora\u00e7\u00e3o das pessoas \u00e9 a ess\u00eancia do Live Marketing. A Ag\u00eancia Ideia Ideal cria estrat\u00e9gias para uma marca se relacionar com o p\u00fablico alvo, gerando valor e experi\u00eancias que realmente fa\u00e7am diferen\u00e7a na vida dos clientes. As vantagens do marketing vivo s\u00e3o in\u00fameras.<\/p>\n<p>Nesta a\u00e7\u00e3o, realizada para um dos maiores consult\u00f3rios odontol\u00f3gico do Brasil, criamos uma campanha simples e extremamente funcional: a \u201cCorrente do Sorriso\u201d. O foco era ver as pessoas expressando a alegria da maneira mais simples poss\u00edvel:<\/p>\n<p>E, como as boas ideias t\u00eam vida pr\u00f3pria, o projeto saiu das nossas pranchetas e invadiu o Pa\u00eds, contaminando as pessoas com\u00a0 felicidade, al\u00e9m \u2013 \u00e9 claro \u2013 de oferecer dicas, li\u00e7\u00f5es e servi\u00e7os odontol\u00f3gicos para os mais carentes. O sucesso foi t\u00e3o grande que todas as m\u00eddias destacaram a \u201cCorrente do Sorriso\u201d.<\/p>\n<p>A a\u00e7\u00e3o teve muita repercuss\u00e3o pois integramos estrat\u00e9gicamente diferentes ambientes e plataformas. Afinal, as a\u00e7\u00f5es de live marketing devem ser realizadas no ambiente f\u00edsico por meio de eventos, feiras, congressos,\u00a0consult\u00f3rios e tamb\u00e9m no universo virtual: sites, redes sociais ou aplicativos.<\/p>\n<p>\u00c9 preciso entender, na verdade, que hoje real e virtual s\u00e3o a mesma coisa, tudo junto e misturado. O smartphone, por exemplo, \u00e9 praticamente uma extens\u00e3o do nosso corpo.<\/p>\n<p>S\u00f3 para voc\u00eas terem ideia do trabalho que foi realizado, separamos aqui algumas ideias bem legais. Al\u00e9m de v\u00e1rios plant\u00f5es e palestras realizadas por jovens dentistas nas favelas e bairros mais pobres de SP, RJ, BH e BA, foram distribu\u00eddos kits nas comunidades com escovas, pastas de dentes, chaveiros e livrinhos de piadas. Todos os eventos eram divulgados nas redes sociais.<\/p>\n<p>Nas escolas da Rede P\u00fablica, aconteceram rodas de piadas, com a distribui\u00e7\u00e3o de jogos e materiais gr\u00e1ficos com dicas odontol\u00f3gicas; foram montadas cabines do sorriso, onde as crian\u00e7as viam e ouviam gargalhadas de todos os tipos; entre outras atividades programadas pela Corrente do Sorriso, que tamb\u00e9m agitaram os metr\u00f4s, shoppings, pra\u00e7as e cinemas.<\/p>\n<p>Tudo isso gerou inser\u00e7\u00e3o positiva e muita m\u00eddia espont\u00e2nea. Por\u00e9m, o mais importante foi ver os brasileiros sorrindo atrav\u00e9s das nossas ideias. Inesquec\u00edvel.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-146249\" src=\"http:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/1-copy-1.jpg\" alt=\"\" width=\"1200\" height=\"618\" srcset=\"https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/1-copy-1.jpg 1200w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/1-copy-1-300x155.jpg 300w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/1-copy-1-768x396.jpg 768w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/1-copy-1-1024x527.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-146250\" src=\"http:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/2-copy-1.jpg\" alt=\"\" width=\"1200\" height=\"618\" srcset=\"https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/2-copy-1.jpg 1200w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/2-copy-1-300x155.jpg 300w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/2-copy-1-768x396.jpg 768w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/2-copy-1-1024x527.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-146251\" src=\"http:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/3-copy-1.jpg\" alt=\"\" width=\"1200\" height=\"618\" srcset=\"https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/3-copy-1.jpg 1200w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/3-copy-1-300x155.jpg 300w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/3-copy-1-768x396.jpg 768w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/3-copy-1-1024x527.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-146252\" src=\"http:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/6-copy-1.jpg\" alt=\"\" width=\"1200\" height=\"618\" srcset=\"https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/6-copy-1.jpg 1200w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/6-copy-1-300x155.jpg 300w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/6-copy-1-768x396.jpg 768w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/6-copy-1-1024x527.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-146253\" src=\"http:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/7-copy-1.jpg\" alt=\"\" width=\"1200\" height=\"618\" srcset=\"https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/7-copy-1.jpg 1200w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/7-copy-1-300x155.jpg 300w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/7-copy-1-768x396.jpg 768w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/7-copy-1-1024x527.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-146254\" src=\"http:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/8-copy-1.jpg\" alt=\"\" width=\"1200\" height=\"618\" srcset=\"https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/8-copy-1.jpg 1200w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/8-copy-1-300x155.jpg 300w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/8-copy-1-768x396.jpg 768w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/8-copy-1-1024x527.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-146255\" src=\"http:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/9-copy-1.jpg\" alt=\"\" width=\"1200\" height=\"618\" srcset=\"https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/9-copy-1.jpg 1200w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/9-copy-1-300x155.jpg 300w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/9-copy-1-768x396.jpg 768w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/9-copy-1-1024x527.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-146256\" src=\"http:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/10-copy.jpg\" alt=\"\" width=\"1200\" height=\"618\" srcset=\"https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/10-copy.jpg 1200w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/10-copy-300x155.jpg 300w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/10-copy-768x396.jpg 768w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/10-copy-1024x527.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-146257\" src=\"http:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/12b-copy-1.jpg\" alt=\"\" width=\"1200\" height=\"618\" srcset=\"https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/12b-copy-1.jpg 1200w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/12b-copy-1-300x155.jpg 300w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/12b-copy-1-768x396.jpg 768w, https:\/\/ideiaideal.com.br\/site\/wp-content\/uploads\/2017\/03\/12b-copy-1-1024x527.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprendemos com a nossa experi\u00eancia em comunica\u00e7\u00e3o que atingir o cora\u00e7\u00e3o das pessoas \u00e9 a ess\u00eancia do Live Marketing. A Ag\u00eancia Ideia Ideal cria estrat\u00e9gias para uma marca se relacionar com o p\u00fablico alvo, gerando valor e experi\u00eancias que realmente fa\u00e7am diferen\u00e7a na vida dos clientes. As vantagens do marketing vivo s\u00e3o in\u00fameras. Nesta a\u00e7\u00e3o,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":146258,"comment_status":"open","ping_status":"closed","template":"","dt_portfolio_category":[16,36],"dt_portfolio_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Live Marketing - Ideia Ideal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideiaideal.com.br\/site\/trabalhos\/corrente-do-sorriso\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Marketing - Ideia Ideal\" \/>\n<meta property=\"og:description\" content=\"Aprendemos com a nossa experi\u00eancia em comunica\u00e7\u00e3o que atingir o cora\u00e7\u00e3o das pessoas \u00e9 a ess\u00eancia do Live Marketing. A Ag\u00eancia Ideia Ideal cria estrat\u00e9gias para uma marca se relacionar com o p\u00fablico alvo, gerando valor e experi\u00eancias que realmente fa\u00e7am diferen\u00e7a na vida dos clientes. As vantagens do marketing vivo s\u00e3o in\u00fameras. 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